Metrics of Search Engine Optimization

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Marketing on electronic devices is known as digital marketing, this is the term used for digital marketing. So in simple terms any marketing activity on computers, mobile phones, tablets and other electronic devices is considered as digital marketing. 

The term digital marketing was coined in the year 1971, by the marketing executive Ray Tomlinson. He sent the first brochure to his customers through email. This action is considered as the first move in digital marketing. 

Later in 1991, during the online technology revolution digital marketing started to evolve. The ultimate surge of Google’s popularity took digital marketing to the next level.  We must thank google for its technology and innovation. 

There are many categories in digital marketing, here are few ways were we can promote business, ideas through digital marketing

  • Content
  • Video
  • Images
  • Infographics etc.,

First lets see how many digital marketing strategies are available.

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Optimization
  • Social Media Marketing
  • Email Marketing

Search Engine Optimization (SEO)

SEO is the top preference for anyone who starts digital marketing. The most common and important search engines with high market shares are Google 90+%, Bing 3+%, Baidu 5%, Yahoo 1+%. 

Bringing the website to the top 10 position is the key for seo. Google uses almost 200+ metrics to rank the website in top 10.

The three most important factors used by google are 

  • Content
  • Backlinks
  • Rankbrain


Content is the king, plagiarism free content with high info will outreach every competitor. At the same time we must hierarchically alter the content based on google preference. Some of the widely used strategies are Flesch Reading, Transition words, active and passive voice management. 

The normal keyword density is around 1 to 2% which explains to Google what this content is all about.

From a content perspective, we must look into the readability test and in-depth content where people should give backlinks to us. Want to rank your website then write the content for us for backlinks 

Receiving a link from another website to our website is called backlinks, In tech terms it is known as inbound links. Backlinks are classified as two types, inbound links and outbound links.

  • Inbound links : Receiving links from another website.
  • Outbound links : Sending or Giving out links from our website to another website.

In link strategies, there are followed links, no follow links and sponsored links

  • Do Follow Links : Telling google crawlers to follow the links
  • No Follow Links : Tells the google crawlers not to follow this links
  • Sponsored : These links are paid, (google considered them as spam)

Usually a normal user should have at least 70 to 80% of do follow links and 20 to 30% of no follow links. 

In backlinks acquiring strategy, the second most important metric is Anchor text. Anchor text is nothing but the alt tag for description. It suggests what is the keyword and the priority of these outbound links.


Rankbrain is nothing but the google AI algorithm which changed over the period of time. Initially this concept was known as pagerank. Due to heavy competition, pagerank evolved into Rankbrain.

Some of the majorly used rankbrain strategies are 

  • SSL, Page performance, Domain Authority, Page Authority and so on.

The above two strategies backlinks and content need common sense and content skills, but in the case of rankbrain it is completely tech skills. 


SEO is all about common sense. The above three important strategies definitely will bring your website to the first page of google. The only thing we must concentrate on is to do a better job than our tough competitors. 

Search engine optimization is one of the important digital marketing concepts for every business. At the same time the other modes basically need money. Without paying we cannot run campaigns. In the case of SEO we need to put our hard work into it. 

SEO comprises 200+ metrics to rank your website in serp result. Some of the metrics are Domain age, server data center in the same country, TLD Extension, site tile, keyword density, latent semantic index keyword insertion, page speed and performance.

Content plays an vital role in SEO. Content is always king, if you want to rank in google we must use the content which is easy to read. If the content is easily understandable then we can reduce the bounce rate. Which can increase the possibility of quick ranking. 

For Organic Ranking, we must use social signals. Though the links from social media are not followed, Google considers these links as trust signals. 

As per mail chimp, social signal links and traffic is one of the easy ways to increase the ranking. But not as much as backlinks. 

From the beginning till now backlinks are the first priority to google, to rank any website in serp results. 

Here the most important metrics category for SEO Ranking

Rank your website, contact seo company in california

  • Content
  • Rankbrain
  • Backlinks. 


Backlinks are considered as the main ranking factor for Search engine optimization. Backlinks are nothing but receiving links from another website to our website. In other words it is known as inbound links. A Decade ago seo experts used this strategy to rank websites. But the concept of inbound link numbers became very spam. To overcome this, Google announced multiple updates.

What are the updates? Old fashioned link building changed over the period of time. For example, profile creation, bookmarking and forum submission were hot seo strategies a decade ago. But if you use these strategies now there are chances that Google might consider your website as spam. 

There are two types of backlinks

  • Do Follow backlinks : A Link with a do follow tag, where google spiders will have the access to crawl those backlinks. As a result our links will be indexed in google’s database.
  • No Follow Backlinks : These are backlinks which have no follow tag in it. Google spiders will not consider these backlinks and the chances are we might lose ranking if we overdo it. 

Apart from do-follow and no-follow backlinks, google panda updates are very much concerned with content, text backlinks. Most probably one must acquire content and text backlinks to rank in Google serp results.


There are millions of websites who are working really hard to bring their website to the first page of google. And there are other keywords which are really hard to rank. Some of the keywords are digital marketing, insurance, online shopping etc.

Across the globe billion dollar companies have invested millions in the digital marketing process. So to outreach them we must focus on new keywords which are currently evolving. 

Some digital marketing strategists say that SEO is dead, but in reality it’s completely evolving. Google is bringing strict norms for the website owners. The website should be mobile responsive and should load with 3.2 seconds. 

There are other technical skills involved for the SEO process, but the top three important strategies are listed above. 

We will see more about digital marketing in upcoming blogs.

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