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Social media is more than just a place to post pictures and videos and updates ; It’s a huge connecting platform where billions of people connect, share information and spend countless time together.
From scrolling Instagram to watching TikToks, we’re all a part of this digital world.
But have you ever thought about what’s happening behind this scene? The answer will be artificial intelligence, obviously.
It’s the secret agent which is making social media smarter, more personalized, and effective for both businesses and users . AI is transforming everything like the ads you see where Brands interacting with the followers .
Let’s see two major ways AI is shaping social media : smarter advertisement and smarter engagement,
Smarter advertisements :
Remember the times when online ads feel so random? You might have seen an ad for a coffee mug after searching for a new pair of shoes. That’s tradition advertising. But AI changed everything now. It took that guesswork out of equation and made ads more accurate.
How AI supercharges Ads :
- AI analyses large amounts of data like browsers history, interest, location, and even who we follow to create highly specific groups of people for advertisers to target. This is called as pinpoint targeting.
- Machine learning algorithms predict, which chat you are most likely to watch and interact with. This is completely based on your past behaviour. This is called as the predictive power.
- Some platforms use AI to automatically bid on ad space in real time ensuring that the right ad gets in front of the person at the right time with the price that the customer might be interested.
- AI constantly monitors how an ad is performing and making impacts to the audience. Then make automatic changes according to the audience, their budget or the content to get the better results.
Give a minute to think like this., When you see a post on Facebook on Instagram that feels like it’s reading your mind that’s AI at work. This kind of advertisement means you see more relevant ads and companies spend their money efficiently to get a better insights of what the customers need from them.
Smarter engagement with AI:
For a company, managing social media can be a full-time job. Responding to comment and posting content and keeping up the conversations can be overwhelming sometimes . This is the another area where AI comes to rescue .
How AI socially interacts :
AI powered chatbot and virtual assistants can automatically answer , customer questions solve common issues or even direct users to the right resources they are looking for and providing 24/7 customer support.
• Using natural language processing, AI can also analyse the tone of a comment or a post like is that comment negative or positive or neutral and respond in the most appropriate way
• AI tool scan, recommend the best time to post to get the maximum engagement and even help with content creation by using smart templates and keep us up-to-date
• Instead of guessing brands now use AI to find a perfect influencers with the engagement rates, audience, and even detect fake followers and help us approach them for the brand collaborations.
Because of AI companies can provide quick customer support, create more engaging content and make better decisions about the social media strategy.
The future of AI on social media:
The involvement of AI in social media is just beginning. We can also expect in future:
• Hyper personalised social media feeds. Your social media feed can become so personalised that it shows you only what you want to see.
• Imagine finding a content by simply speaking or showing a image instead of typing. Yes, that’s possible with the voice and visual search feature. • AI will merge with AR, which is augmented reality ads, to create interactive ad experiences like virtually trying on clothes, scanning faces with makeup products and much more before you buy them.
But AI can also have some challenges
1. The first concern when it comes to AI is privacy concerns
2. The amount of data AI collect and analyses about us is really concerning and make us question about our privacy
3. If not trained correctly AI system can show bias ads or misinterpretations like sarcasm, leading to awkward or inaccurate interactions to post hurting human feelings etc
4. And the final concern is loss of human touch. While automation is great, it could make some customer service, feel cold and Personal.
Conclusion
AI is turning social media into a smarter, more efficient and great experience for everyone. It is moving beyond just showing contents and ads. It is helping brands and small businesses to build meaningful connections with their customers and anticipate the customer needs. While there are some challenges like privacy and the future of social media, safety, AI can make using social media easy and brighter and more intelligent.
